The giant’s advantage - Why cloud computing levels the playing field for SMBs.
In the last several years, discussions about high adoption of cloud computing services have often raised specific concerns among decision-makers in small to mid-sized businesses (SMBs). Perception, as the adage goes, is reality. And the belief that cloud-based solutions cause SMBs to sacrifice security and control of their business-critical data has been real.
But, according to recent IBM research, businesses relying on cloud computing have a competitive advantage. And it’s generating twice the revenue – and profit – of their slower-to-adapt rivals.